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Functional Design

Functional Design


Kroger Inc, the second-largest general retailer, required effective Video and Surveillance software  across its geographically distributed retail spaces. This would help the company not only to put a tap on various cases regarding theft of commodities but also in providing documented records of legal proceedings against unlawful claims by individuals.


Executing the POC for Video and Surveillance systems with in-depth understanding of the various case scenarios. Vis-à-vis, keeping it highly functional and ease of use for different types of users.


The design not only promoted easy discoverability  of required video segments but also created a usage framework which customized itself according to the user’s role. The engagement provided Kroger with a product roadmap that provided an opportunity for a revenue channel as a surveillance system for retail spaces.



Kroger Inc. (USA)